From Sony Bravia 65-inch, Hisense 50-inch to Samsung 43-inch, check out these top 8 4K smart TVs
Buying Guide • 4K Smart TVs
From Sony Bravia 65-inch, Hisense 50-inch to Samsung 43-inch — Check Out These Top 8 4K Smart TVs
Whether you want a cinematic 65″ centerpiece or a compact 43″ set for the bedroom, these 8 picks cover a range of sizes, features, and budgets — with quick tips to help you choose the right one.
What to Look For in a 4K Smart TV
- Panel & HDR: Prioritize brightness, contrast (local dimming), and wide color (HDR10/HLG; Dolby Vision/HDR10+ when available).
- Gaming chops: HDMI 2.1, 4K120, VRR/ALLM, low input lag for PS5/Xbox/PC.
- Smart platform: Google TV/Android TV, Tizen, webOS — ensure your essential apps are supported.
- Audio: Built-ins are fine for news; a soundbar elevates movies and sports.
- Ports & eARC: Enough HDMI ports; eARC for lossless soundbars/AVRs.
- Room fit: Size vs viewing distance and ambient light.
- Service & warranty: Check coverage and panel warranty terms in your region.
Size & distance (rule of thumb): 65″ → 2.4–3.0 m • 55″ → 2.1–2.6 m • 50″ → 1.9–2.4 m • 43″ → 1.6–2.1 m
Top 8 4K Smart TVs (65″ → 43″)
1) Sony Bravia 65-inch (Google TV)
- Panel: LED / Mini-LED / QD-OLED (varies by series)
- Sizes: 43–85″
- Strength: Motion & upscaling
Known for class-leading processing and motion handling, Sony’s 65″ Bravia variants deliver superb cinematic clarity. Great for film lovers and sports, with strong tone-mapping for HDR content.
Watch-outs: Premium models can cost more; ensure the exact series (e.g., Mini-LED/QD-OLED) aligns with your room brightness and budget.
2) Hisense 50-inch QLED (Google TV)
- Panel: QLED
- Sizes: 43–65″
- Strength: Value + vivid HDR
A sweet-spot size for most living rooms. Hisense’s QLED models punch above their price with wide color and impactful HDR. Solid day-to-day usability and gaming-friendly latency in many variants.
Watch-outs: Confirm 120 Hz/VRR if you need them — some 50″ trims are 60 Hz only.
3) Samsung 43-inch Crystal 4K (Tizen)
- Panel: LED
- Sizes: 43–85″
- Strength: Polished smart UI
Compact, reliable, and easy to live with. Ideal for bedrooms or smaller lounges, Samsung’s Crystal series offers clean upscaling and a robust app library in Tizen.
Watch-outs: Lower-tier Crystal trims have modest brightness; HDR is present but not “theatrical.”
4) Hisense E7 Series QLED (Google TV)
- Panel: QLED
- Sizes: 50–65″
- Strength: Mid-premium features
A step-up choice with better contrast control and feature depth than entry lines. Good for bright rooms and sports thanks to punchier highlights.
Watch-outs: Slightly higher price than entry QLEDs; verify local service coverage.
5) Hisense E63 Series (Value 4K)
- Panel: LED
- Sizes: 43–55″
- Strength: Budget friendly
If you want a no-nonsense 4K smart TV for streaming and casual sports, this line keeps costs down while delivering the essentials.
Watch-outs: Peak brightness and speaker quality are basic — pair with a soundbar.
6) LG 43-inch 4K (webOS)
- Panel: IPS/VA (varies by size)
- Sizes: 43–65″
- Strength: Viewing angles
LG’s webOS is intuitive with excellent app support. IPS-based trims often provide wider viewing angles, handy for wider seating layouts.
Watch-outs: IPS variants trade contrast for angles; HDR impact is milder than QLED/OLED.
7) TCL 55-inch 4K (Google TV)
- Panel: LED / QLED (by series)
- Sizes: 43–65″
- Strength: Feature-to-price
TCL aggressively packs features for the money. Many series include wide-color panels and decent gaming options, making them strong all-rounders.
Watch-outs: Panel type can vary by region/series — double-check specs.
8) Toshiba 43-inch 4K QLED (Google TV)
- Panel: QLED
- Sizes: 43–55″
- Strength: Compact QLED
For smaller rooms where you still want QLED punch, Toshiba’s compact options bring vibrant color and a clean Google TV experience.
Watch-outs: Smaller screens can’t deliver the same HDR “wow” as larger, brighter panels.
Quick Comparison
| Model | Best For | Panel / Notables | Gaming Readiness |
|---|---|---|---|
| Sony Bravia 65″ | Cinema & sports, large rooms | LED / Mini-LED / QD-OLED (series-dependent), strong motion | Series-dependent (look for HDMI 2.1, 4K120, VRR) |
| Hisense 50″ QLED | Value + vivid HDR | QLED, wide color | Often 60 Hz; some trims support VRR — confirm |
| Samsung 43″ Crystal 4K | Small rooms / bedrooms | LED, polished Tizen apps | Entry-level; check for ALLM/VRR by trim |
| Hisense E7 Series QLED | Mid-premium features in bright rooms | QLED, better HDR control | Varies; higher trims offer 120 Hz/VRR |
| Hisense E63 Series | Budget streaming | LED, essentials covered | Basic (60 Hz) |
| LG 43″ 4K (webOS) | Wide seating areas | IPS/VA, wide-angle (IPS) | Entry-to-mid; verify 120 Hz by model |
| TCL 55″ 4K | Balanced all-rounder | LED/QLED depending on series | Good value; some trims offer VRR |
| Toshiba 43″ QLED | Compact QLED color | QLED, Google TV | Basic (60 Hz) |
Setup Tips for the Best Picture
- Use the right picture mode: “Cinema/Movie/Filmmaker” for films; “Game” for consoles (reduces input lag).
- Tweak motion settings: Reduce interpolation to avoid “soap opera effect” in movies.
- HDR sources matter: Use 4K HDR apps/devices and good HDMI cables; enable “Enhanced/HDMI Ultra HD” for 4K120/eARC.
- Sound upgrade: Even an entry soundbar with HDMI eARC dramatically improves dialogue and bass.
- Placement: Avoid direct window glare; keep the screen center near seated eye level.
Final Thoughts
For most homes, a 50–55″ QLED balances immersion, HDR pop, and price. If your room is big and you crave cinema, a 65″ Sony Bravia is a show-stopper. For smaller spaces, a 43″ Samsung keeps things crisp, reliable, and affordable. Match the size to your viewing distance, verify gaming features if needed, and don’t forget a soundbar — it’s the easiest upgrade you’ll hear.
This article is informational; always confirm the exact model number and regional specs before purchasing.
